CRAWER B.V. respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect personal data when you visit www.crawer.eu, contact us, submit a form, apply to become a dealer, subscribe to our newsletter or otherwise interact with us through our website.

This Privacy Policy applies to the website www.crawer.eu and the services and features made available through it.

1. Who we are

The controller responsible for the processing of your personal data is:

CRAWER B.V.
Veenweg 23B
9561 TL Ter Apel
The Netherlands

Chamber of Commerce (KvK): 99405512
VAT number: NL868975278B01
Email: info@crawer.eu
Website: www.crawer.eu

If you have any questions about this Privacy Policy or the way we process your personal data, you can contact us at info@crawer.eu.

2. Personal data we collect

Depending on how you use our website and interact with us, we may collect and process different categories of personal data.

Contact forms

When you contact us through a contact form, we may collect information including:

• your name;
• your email address;
• your message; and
• any other information you voluntarily provide to us.

Dealer enquiries and applications

When you submit information relating to becoming a CRAWER dealer or distributor, we may collect information including:

• company information;
• name and contact details of the contact person;
• email address and other business contact information;
• sales region or territory;
• type of company or business;
• information regarding your business activities; and
• other information you voluntarily provide as part of your enquiry or application.

Newsletter

When you subscribe to our newsletter, we process the information required to manage your subscription and send you our communications.

Our newsletter services are provided using Brevo.

You may unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us at info@crawer.eu.

Technical and usage information

When you visit our website, certain technical information may be collected automatically, subject to your cookie preferences where required.

This may include:

• IP address;
• browser type;
• device type;
• operating system;
• pages visited;
• time and duration of visits;
• interactions with the website;
• referral information;
• approximate geographical information derived from technical data; and
• cookie and similar technology identifiers.

3. How we use your personal data

We may process your personal data for the following purposes:

• to respond to enquiries and messages;
• to assess and process dealer and distributor enquiries;
• to communicate with prospective and existing business contacts;
• to manage business relationships;
• to provide information about CRAWER products and services;
• to send newsletters and marketing communications where permitted;
• to operate, maintain and improve our website;
• to analyse website usage and performance;
• to measure the effectiveness of our marketing activities;
• to protect our website and systems against misuse, fraud and security threats;
• to comply with applicable legal obligations; and
• to establish, exercise or defend legal claims where necessary.

4. Legal bases for processing

We process personal data only where we have a lawful basis to do so.

Depending on the circumstances, our processing may be based on:

Consent

We rely on your consent where required, for example for certain cookies, tracking technologies and marketing communications.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

Legitimate interests

We may process personal data where this is necessary for our legitimate business interests, provided that these interests are not overridden by your fundamental rights and freedoms.

These legitimate interests may include responding to business enquiries, developing our dealer network, maintaining business relationships, protecting our website and improving our products, services and website.

Contractual necessity

Where you contact us with a view to entering into a business relationship or agreement, processing may be necessary to take steps at your request before entering into a contract or to perform an existing contract.

Legal obligations

We may process or retain certain personal data where this is necessary to comply with applicable laws and regulations.

5. CRM and business communication

CRAWER uses SuperOffice as its customer relationship management (CRM) system.

Information relating to prospective dealers, distributors, business contacts and other relevant relationships may be stored and managed within SuperOffice for purposes such as sales follow-up, communication and relationship management.

We also use Microsoft 365 for business communications. Information submitted through our website may therefore be processed within our Microsoft 365 environment when we receive, respond to or internally forward communications.

6. Newsletter and Brevo

CRAWER uses Brevo to manage newsletter subscriptions and email marketing communications.

If you subscribe to our newsletter, your relevant contact details may be processed through Brevo for the purpose of managing your subscription and delivering communications.

You can withdraw your consent and unsubscribe from our newsletter at any time.

7. Cookies and similar technologies

Our website uses cookies and similar technologies.

We use CookieYes to manage cookie preferences and consent.

Cookies may be used for purposes including:

• ensuring the website functions correctly;
• remembering preferences;
• measuring website usage and performance;
• analysing visitor behaviour; and
• measuring and improving advertising campaigns.

Where legally required, non-essential cookies and similar technologies will only be used after you have provided your consent.

You can accept, reject or manage non-essential cookies through the cookie consent tool available on our website.

You may change your preferences at any time through the cookie settings available on the website.

For more detailed information about the cookies and technologies currently used on our website, please refer to our cookie settings or cookie notice.

8. Analytics and advertising

Subject to your cookie preferences and applicable law, we may use the following services.

Google Analytics 4

We use Google Analytics 4 (GA4) to understand how visitors use our website and to analyse and improve website performance.

Google Analytics may process technical and usage information relating to your visit.

Google Tag Manager

We use Google Tag Manager to manage certain website tags, scripts and integrations.

Google Tag Manager itself is primarily used to facilitate the deployment and management of these technologies. The technologies loaded through Google Tag Manager may process personal data depending on their purpose and your consent preferences.

Google Ads

We use Google Ads technologies to measure advertising performance and, where applicable and permitted, support advertising and remarketing activities.

Meta Pixel

We use the Meta Pixel to measure the effectiveness of advertising campaigns and understand interactions with our website.

The Meta Pixel may collect technical and usage information, subject to your consent preferences and applicable law.

9. Mapbox

Our website uses Mapbox to provide mapping functionality, including functionality associated with our Store Locator.

When you interact with the map, Mapbox may receive certain technical information, such as your IP address, device or browser information and information necessary to provide the mapping service.

The Store Locator is intended to help visitors find independent CRAWER dealers and distributors.

10. Embedded Vimeo content

Our website may contain videos embedded through Vimeo.

When you view or interact with embedded Vimeo content, Vimeo may receive technical information about your device and interaction with the embedded content.

Where required by applicable law, Vimeo-related cookies or similar technologies will be subject to your cookie consent preferences.

11. Website hosting and technical support

Our website is hosted and technically maintained with the assistance of Antum.

Where necessary for hosting, maintenance, development, troubleshooting or technical support, Antum may have access to information processed through the website.

Such access is limited to what is necessary for the relevant services and is subject to appropriate contractual and confidentiality arrangements where required.

12. Sharing of personal data

We do not sell your personal data.

We may share or make personal data accessible to service providers where this is necessary for the operation of our website, communications, CRM, marketing, analytics or other business activities described in this Privacy Policy.

These service providers may include providers of:

• website hosting and technical support;
• CRM services;
• email and productivity services;
• newsletter and email marketing services;
• analytics services;
• advertising services;
• mapping services;
• cookie consent management; and
• embedded video services.

Where a service provider processes personal data on our behalf, we take appropriate measures to ensure that the processing is carried out in accordance with applicable data protection legislation.

We may also disclose personal data where required by law, regulation, court order or a competent public authority, or where necessary to establish, exercise or defend legal claims.

13. International transfers

Some of the service providers and technologies used on our website are international organisations and may process or make personal data accessible outside the European Economic Area (EEA), including in the United States.

Where personal data is transferred outside the EEA, CRAWER takes appropriate measures, where required, to ensure that the personal data receives an adequate level of protection in accordance with applicable data protection legislation.

Depending on the recipient and circumstances, such transfers may be based on an adequacy decision adopted by the European Commission, applicable data transfer frameworks or appropriate safeguards such as the European Commission’s Standard Contractual Clauses.

14. Data retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected.

As a general rule, personal data obtained through contact forms, dealer enquiries and similar website communications is retained for up to 12 months after it is no longer required for the relevant enquiry or purpose.

If an enquiry develops into an ongoing business relationship, we may retain relevant information for the duration of that relationship and afterwards where reasonably necessary for business administration, legal claims or compliance with legal obligations.

Newsletter subscription information may be retained for as long as you remain subscribed. Information necessary to demonstrate a previous subscription or withdrawal of consent may be retained where required for compliance purposes.

Certain information may be retained for longer periods where this is required by law or necessary for the establishment, exercise or defence of legal claims.

15. Security

CRAWER takes appropriate technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, accidental loss, destruction or misuse.

However, no method of transmitting or storing information electronically can guarantee absolute security.

16. Your rights

Under applicable data protection legislation, including the General Data Protection Regulation (GDPR), you may have the following rights in relation to your personal data:

• the right to access your personal data;
• the right to have inaccurate or incomplete personal data corrected;
• the right to request deletion of your personal data in certain circumstances;
• the right to request restriction of processing;
• the right to object to certain processing;
• the right to data portability where applicable;
• the right to withdraw consent where processing is based on consent; and
• the right to lodge a complaint with a competent supervisory authority.

If you wish to exercise any of these rights, please contact us at:

info@crawer.eu

We may request additional information where reasonably necessary to verify your identity before processing your request.

17. Right to object to direct marketing

You have the right to object at any time to the processing of your personal data for direct marketing purposes.

If you unsubscribe from our marketing communications, we will stop using your personal data for those communications, subject to retaining limited information where necessary to record and respect your preference.

18. Automated decision-making

CRAWER does not use personal data submitted through this website to make decisions that produce legal or similarly significant effects based solely on automated processing.

Dealer applications, business enquiries and similar requests are assessed or handled by a person.

19. Children

The CRAWER website is not specifically directed at children and our products, dealer services and business activities are not marketed specifically to children.

We do not knowingly seek to collect personal data from children through the website.

If you believe that a child has provided personal data to us inappropriately, please contact us at info@crawer.eu.

20. External websites

Our website may contain links to websites operated by independent dealers, distributors, social media platforms or other third parties.

CRAWER is not responsible for the privacy practices or content of third-party websites.

We encourage you to review the privacy information provided by the relevant third party before providing personal data.

21. Complaints

If you have a concern about the way CRAWER processes your personal data, we encourage you to contact us first at info@crawer.eu so that we can investigate your concern.

You also have the right to lodge a complaint with the competent data protection supervisory authority.

In the Netherlands, the supervisory authority is the Autoriteit Persoonsgegevens (Dutch Data Protection Authority).

22. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example when our website, technologies, business processes or legal obligations change.

The latest version will always be made available on www.crawer.eu.

We recommend reviewing this Privacy Policy periodically.

23. Contact

If you have questions about this Privacy Policy, our use of personal data or your privacy rights, please contact:

CRAWER B.V.
Veenweg 23B
9561 TL Ter Apel
The Netherlands

Chamber of Commerce (KvK): 99405512
VAT number: NL868975278B01

Email: info@crawer.eu
Website: www.crawer.eu